
Summer Focus:
Summer days (and summer nights!!)
Our Summer Focus is, well… Summer. And though it might seem a bit broad, we couldn’t think of a better way to celebrate the end of this long Chicago winter and our store’s move to a sunnier new location. More specifically our focus is on those precious hours of leisure we have to bask in the sun’s rays and feel the soft grass in our toes. It’s about barbeques, tennis, beer gardens, biking along the lake, and all those moments when the drudgery of your job and other stress is forgotten, and anything is possible. And though we’ve named this focus after the classic Beach Boys album, it is not about the endless summer of California, it’s about the brief window of time we have in Chicago and other northern towns to leave the house unencumbered by winter coats and hats, with newfound appreciation for our surroundings.
We hope you’ll find all kinds of inspiration here on how to enjoy your summer, and how to look good doing it! Look for a big selection of summer hats and sunglasses, Polaroid tees and socks from Altru Apparel, backpacks from Kelty pack’s heritage collection, seersucker day dresses from Esley for your summer picnic, and new reprints of vintage sporting graphics from our collaboration with Marüshka handprints.



























